Brands
Life Infra, Life Network
Brand Value
-
ESSENS
Brand Essence
LIFE
INFRA -
VISION
Brand Vision
OMNIPRESENT
SERVICE
NETWORK -
SLOGAN
Brand Slogan
LIFE
NETWORK
COMPANY
Satisfy Latent Needs and Provide New Experience
Satisfying customer latent needs
Heyroo is BGF’s private-label brand that encompasses
snacks, beverages, dairy, ramen noodles and other product
categories. Developed to reach customers through multiple
channels besides convenience stores, the brand provides a
wide range of products that are unique and cost-
competitive to meet the latent needs of customers.
